Studying this subject will mean you study a comprehensive range of media theory and practice. There is a strong focus on new technologies and you will look at the audience as both consumers and producers of media texts.
As a candidate you will learn the basics of deconstructing Media Forms by looking into Media Representations, Institutions, Audiences, News Values, Moral panics, Semiotics, Structuralism and post-structuralism, Postmodernism and its critiques, Gender and Ethnicity, Marxism and Hegemony, Liberal Pluralism, Colonialism and Post-colonialism, Audience Theories, Genre Theories.
The Media Platforms studied include Broadcasting, Digital/web-based media (e-media) and Print Media. There is also the opportunity to learn how to capture moving images effectively and use up to date editing software to compile it all into an original piece.
Written Assessment 1 :
Questions will focus on issues and debates in the media. A topic will be released in advance of the exam. Students will be expected to use any relevant elements of the theoretical framework in order to explore the ideas in the paper. 2 hours. 35% of A Level.
Written Assessment 2 :
Questions will focus on the analysis of media products, through the lens of the
theoretical framework. Students will be expected to refer to the Close Study Products (CSPs)
provided by AQA and other products they have studied. They will also be expected to demonstrate
understanding of the contexts in which the products were created. 2 hours. 35% of A Level.
Non-Written Assessment – Creating a Media Product :
Application of knowledge and understanding of the theoretical framework. Practical skills relating to the media format of their choice. 30% of A Level.
The assessments in both AS and A2 surround a coursework module which allows the student to be creative. This can include filming, still camera work, radio presenting and website creation. There is also an exam in AS and A2 which surrounds the themes and ideas which would have been discussed during the year based upon specific examples of media texts.
The opportunities which are available for those students who study Media can lead to Higher education; Newspaper design; Magazine design; Journalism; Television production; Radio production; Marketing; Editing; ‘New media’ jobs; e-media; Development; Teaching and Lecturing as well as many other vocations.