Why choose Graphic Communication?
Graphic design is crucial in a number of industries for communicating brands, ideas and products, so if you’re artistic and have a keen eye for striking visuals this could be the perfect career for you. You could find yourself working in a huge range of roles, including advertising, marketing, publishing and more. Jobs in this sector include…
Artworker – Commercials designer – Graphic designer – Illustrator – Web designer.
You will work in areas of Graphic Communication such as those listed below.
- Packaging design
- Communication graphics
- Design for print
- Digital media
- Web Design
- Lens-based and light-based media photography
- New media practices such as computer generated imagery
Skills and Techniques
You will be expected to demonstrate skills and techniques in the context of their chosen area(s) within Graphic Communication:
- showing an awareness of meaning, function, style and scale in relation to their chosen area(s) of Graphic Communication
- making an appropriate use of colour, line, tone, shape and form in their work
- interpreting a brief and working within its constraints, and/or responding to an idea, concept or issue
- displaying an appreciation of appropriate uses of typography (including hand lettering, calligraphy and graffiti), signs and symbols
- showing an awareness of a variety of materials, techniques and genres within their chosen area(s) of Graphic Communication
- being aware of the intended audience or purpose of their chosen area(s) of Graphic Communication
- providing evidence of the use of safe working practices.
The 4 Assessment Objectives are:
- Develop ideas through investigations informed by contextual and other sources, demonstrating analytical and cultural understanding.
- Refine ideas through experimenting and selecting appropriate resources, media, materials, techniques and processes.
- Record ideas, observations and insights relevant to their intentions in visual and/or other forms.
- Present a personal, informed and meaningful response demonstrating analytical and critical understanding, making connections between visual, written, oral or other elements.
What are the entry requirements?
The main requirement is that students are creative thinkers, willing to work hard and are interested in graphic design, media and modern advertising techniques.
Is there anything else I need to know?
If your looking to design TV commercials, movie posters, packaging, book covers, magazines, logos for companies, t-shirt, CD covers etc. then this the course for you.
How will I be assessed?
Unit 1 is your portfolio of work and is worth 60% of the final marks.
Unit 2 is the externally set task and is worth 40% of the marks.
What are the costs?
Students will need to purchase some materials including sketchbooks.
Exam board information: AQA